Ad Rates
Advertising Rates (Effective January 1, 2010) Advertising space may be purchased on a per issue basis or by a long-term contract, and will be priced on a page fraction basis. Column inch equivalents are listed below. (A column inch is 1 column wide by 1 inch down). Rates are subject to change. Rates are net / non-commissionable.
Full Page 5 columns x 15.5”
National..................$400
Local......................$300
Student Group.........$200
Three-Quarter Page 5 col. x 11.625”
National..................$360
Local......................$270
Student Group.........$180
Half Page 5 col. x 7.75” or 7.75” x 10.5”
National..................$300
Local......................$225
Student Group.........$140
Quarter Page 2.5 col. x 7.75” or 7.75”x 5.25”
National..................$180
Local......................$135
Student Group.........$84
Double Business Card 2.5 col. x 5”
National..................$40
Local......................$30
Student Group.........$20
Business Card 2.5 col. x 2.5” or 2.5” x 5.5”
National..................$20
Local......................$17
Student Group.........$15
The back page may be reserved for an additional $75. Back page full color advertisements can be reserved for and additional $125. Other specified placement may be reserved for an additional $35 pending approval.
Discounts - Electronically submitted ads receive a 5% discount.
- First time advertisers are eligible for a 5% discount off their first placement.
- All advertisers are eligible for a 10% discount for pre-payment.
Frequency of placements receive the largest discounts (see Policy 11):
Placements / Discount (%) - 2 / 5%
- 4 / 10%
- 6 / 12%
- 8 / 15%
- 10 / 18%
- 12 / 25%
Mechanics - Page size: 11" x 17"
- 5 column format
- Offset printing
The Virginia Informer Publication Schedule for 2009-2010 Fall Spring - February 3
- February 10
- February 17
- February 24
- March 3
- March 24
- April 7
- April 14
- April 21
- April 28
Back Page Advertisements - For maximum exposure, consider an ad on the back page.
- Back page, full color advertisements may be reserved when available for an additional fee of $175.
- Advertising inserts are also available. Please inquire if interested.
Ad Design Service The Virginia Informer offers all of its advertisers the opportunity to have an ad created especially for them. Accounts needing ad creation or editing must apply for these services one (1) week prior to due date. Specifications must be provided at time of request. Design services will have a base fee of $35, plus additional fees to be determined by complexity. Consult ad representative for more information.
Circulation The Virginia Informer is an independent, non-profit, non-partisan student-run campus newspaper at the College of William and Mary in Williamsburg, VA. 3,000 copies are printed for each issue date and are made available to all 7.500 students at the College. Copies are also sent to subscribers around the nation and distributed throughout the greater Williamsburg community.
Because
The Informer is completely independent of the administration of the College, the newspaper reflects a new and growing voice on campus, not beholden to any interests to receive funding.
The Virginia Informer focuses on investigative reports and has been a central part of discussing the most important and controversial issues that face the students, the College and greater Williamsburg. Many readers hold on to their issue for long periods of time in order to delve into the detailed features and investigations.
Advertising Policies (Effective January 1, 2010) 1. All advertisers must sign an advertising contract.
2. Space reservations are due by 5PM five (5) calendar days before publication, seven (7) calendar days if a proof is required.
3. All camera-ready advertising copy must be delivered to
The Virginia Informer by 5PM the Thursday before publication. If new camera-ready ad copy is not received by such time for ongoing accounts,
The Informer reserves the right to run previous ad copy.
4. If a proof is required before publication, ad copy must be supplied three (3) calendar days prior to the deadline for camera-ready copy.
5.
The Virginia Informer reserves the right to decline or discontinue any advertisement and to set the words “Paid Advertisement” above and/or below any ad.
6. All advertising is accepted subject to editing, altering, approval or rejection by the management of
The Virginia Informer, and if rejected, any consideration paid will be returned to the advertiser, and all parties will be released.
7. The liability of
The Virginia Informer for failure to publish any accepted advertisement in a specified issue is limited to the cancellation of the advertising contract (any payment received shall be returned) and the advertiser shall have the option to place the ad in a subsequent issue at a discounted rate.
8. Except for ads purchased as “Back Page” or otherwise specified,
The Informer reserves the right to place ads at its discretion in the paper. Position requests will be honored when possible, but there will be no placement guarantees.
9.
The Virginia Informer assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the error.
The Informer assumes no responsibility for any error not caused by
The Informer. The advertiser agrees to defend and indemnify
The Virginia Informer against any and all liability, loss or expense arising from claims of libel, infringement of trademarks, copyrights, trade names, patents or proprietary rights, or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.
10. Composition produced by
The Virginia Informer becomes the property of
The Informer, and shall not be reproduced without permission.
11. Discounts are not cumulative; only one (1) may be applied per contract.
Billing Policies (Effective January 1, 2010) 1. Advertisers will be billed for each issue with an itemized statement including related charges and a copy of each ad run.
2. Invoices are payable upon receipt; payment for ads must be received within 15 days of publication, unless otherwise specified in the advertising contract.
3. Accounts approved for billing (in the contract) qualify for a 10% discount when pre-paid. Pre-payment must be received before the date of publication.
4. Accounts will accrue a late payment charge of 10% for every 30 days per insertion on any overdue balance until complete payment is received.
5. We reserve the right to require pre-payment.
Questions? Contact us! To request an electronic or hard copy of our advertising rate booklet, please contact:
The Virginia Informer
CSU 7056, PO Box 8793
Williamsburg, VA 23186
E-mail:
business@vainformer.com
